Microsoft’s Office suite for iPad ushers in a new era

The change in command gives Microsoft Corp an opportunity to prove it’s a more nimble company adapting to evolution of computing.

By Michael Liedtke (AP)

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Published: Sat 29 Mar 2014, 10:11 PM

Last updated: Fri 3 Apr 2015, 5:56 PM

Microsoft has released an iPad version of its popular Office software suite, a breakthrough heralding a new era under a CEO who promises to focus more on the devices that people are using instead of trying to protect the company’s lucrative Windows franchise.

Thursday’s unveiling of the much-anticipated iPad apps for Microsoft’s bundle of word processing, spreadsheet and presentation software comes nearly four years after Apple Inc. released the tablet computer that has contributed to a steady decline in sales of desktop and laptop machines running on the Windows operating system.

Microsoft’s decision to relent to persistent demands to make its top-selling software application available on the world’s most popular tablet comes seven weeks after the Redmond, Washington, company anointed Sayta Nadella as its CEO after being led for 14 years by Steve Ballmer.

The change in command gives Microsoft Corp an opportunity to prove it’s a more nimble company adapting to evolution of computing instead of clinging to its old ways. Nadella, who has been working at Microsoft for 22 years, emphasised that he felt rejuvenated since taking over as CEO.

“You see things from a fresh set of eyes and fresh perspective,” Nadella told a crowd of reporters gathered in San Francisco for his first major public appearance as CEO. The Office app for the iPad represents a major step in the right direction for Microsoft, said FBR Capital Markets analyst Daniel Ives. “They finally looked in the mirror and realised they needed to go with the crowd in terms of iPads,” Ives said.

Like several other analysts, Ives thinks the Office app for the iPad could generate an additional $1 billion in revenue for Microsoft. Although the Office app is free to anyone who wants to read Office’s Word, Excel and PowerPoint programs on the iPad, it will require a subscription to Microsoft’s Office 365 to create and edit documents on the device. The Office 365 subscriptions cost $70 or $100 annually, with the lower price placing more restrictions on the number and types of devices that can be used.

The Office 365 subscriptions also have been required to use Office apps built for the iPhone and Android phones last summer, so many iPad owners many already have one.


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