For the first time in EMEA, digital channels account for more fraud losses than physical channels
Dubai/Richmond — Trussbridge announced that it has arranged and led a consortium of investors from the Middle East to acquire a majority stake in La Maison Cannelle, a leading specialised food producer in the health and wellness food segment based in Quebec, Canada.
As part of the acquisition, the Trussbridge consortium will invest in capacity expansion as well as organic growth. Trussbridge Advisory Holding acted as the exclusive advisor on the transaction, while Trussbridge Investments led the consortium of regional investors participating in the transaction.
Headquartered in Richmond, Quebec, La Maison Cannelle is a leading purveyor of artisan gluten-free products. Founded by Elizabeth DuPont in 2005, La Maison Cannelle operates in one of the fastest growing segments of the health and wellness food sector in North America, with c. 10 per cent growth and expected market size of $17 billion by 2016.
Rody A. Yared, Co-Managing Director of Trussbridge, said: “Through our presence in Canada, we were able to identify and structure the transaction, while on the other hand we raised capital from Middle East investors looking to get exposure to the sector.”
— business@khaleejtimes.com
For the first time in EMEA, digital channels account for more fraud losses than physical channels
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