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India’s Videocon makes foray into UAE

Abhishek Malpani shows Videocon products at the Press conference in Dubai on Tuesday. — KT photo by Kiran Prasad

The initiative would enable them to pay for Videocon products in the UAE, and have them delivered to their homes back in India.

Using the initiative, the customers can get products at prices up to 30 per cent lower than India, and they will be delivered anywhere in India with all taxes included, within 10 days of booking. The products, under the initiative, are also supported by a two-year international warranty.

“We are pleased to launch this initiative for the Indian community in the UAE. This is a unique service which would revolutionise the way the Indians in the UAE shop for electronics. It would enable them to purchase our finest quality products and have them delivered to their homes in India,” Abhishek Malpani, Global Online Business Head at Videocon, said. India’s leading brand in consumer electronics, home appliances, mobiles and tablets launched its latest range of products in the country. A55 being the pick, both in terms of look and functionality, amongst the devices. The brand, to date, has sold more than 50 million consumer electronics products in the Indian market.

The UAE launch of the Videocon initiative and the smartphones range are in line with the company’s plans for expansion into the UAE market with its portfolio of world-class products. The Videocon smart devices range launched in UAE is flag-shipped by the A55 HD, supported by the A52, both of which are dual SIM, android based touchscreen smart-phones.

“UAE is an important market for us. Our launch here marks a significant milestone as we endeavor to build on our wealth of over 30 years of rich experience producing electronics and driving forward innovation. Our long-term vision is to generate potential business investment opportunities in the UAE and across the region,” Malpani said.

The Videocon Corporation currently employs over 10,000 employees, with 10 manufacturing facilities worldwide, in addition to the state-of-the-art research and development sites in India, China and Japan.

— muzaffarrizvi@khaleejtimes.com