Ford plans to sell cars in China below Fiesta price

Ford Motor Co plans to introduce vehicles in China that will be priced below its current low-price Fiesta model, the company’s chief of Asia operations said on Monday.

By (Reuters)

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Published: Mon 23 Apr 2012, 1:26 PM

Last updated: Tue 7 Apr 2015, 12:52 PM

“We do believe that the Ford brand has even more potential to offer value products for these markets like the tier-3, 4, 5 cities, so we have some plans in place to do that,” Joe Hinrichs, Ford Asia chief, told reporters at the Beijing auto show.

“We believe the Ford brand has the capability to go a price point lower than Fiesta,” he said. He didn’t provide specific details.

Ford makes the Fiesta, Focus, Mondeo and other vehicles in China in a three-way tie-up with Chongqing Automobile Co Ltd and Japan’s Mazda Motor Corp..

Hinrichs’ reply came in response to a question about whether Ford would make a joint venture brand with Changan.

The Fiesta model in China sells in a range equivalent to $12,300 to $17,500.

The same lower pricing could be applied to other emerging markets in Asia-Pacific, Africa and elsewhere by taking advantage of single model platforms for global sale, he said.

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