Electrolux offers complete home air care solution

Research shows that being confined indoors for most of the summer results in exposure to poor quality recycled air.



Published: Sat 20 Jun 2015, 10:38 PM

Last updated: Wed 8 Jul 2015, 2:47 PM

Dubai: Electrolux is globally renowned for its stylish and high-quality kitchen and laundry appliances. The Swedish brand recently launched its first-ever air conditioning range in the region using its years of technical expertise and superior product design capabilities.

Research shows that being confined indoors for most of the summer results in exposure to poor quality recycled air. Electrolux’s new range of air conditioners are specifically designed to combat this issue with a Pure O2 system with a 3M 4-in-1 filtration system that actively eliminates bacteria and viruses from the air, enabling a fresh and cooling sanctuary for the home.

As part of its campaign, Electrolux has pledged to plant 5,000 seeds of the Ghaf Tree in the first year of the launch of the air conditioner range. The brand has partnered with local NGO Goumbook’s Give a Ghaf initiative to carry out the planting.

Graham Bremer, Electrolux head of marketing MEA and Turkey, said: “Electrolux is delighted to be partnering with Goumbook on this important initiative to preserve and protect the National Tree of the UAE.”


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