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Choithrams opens third store in RAK

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Choithrams opens third store in RAK

The launch of the new retail outlet has followed the successful launch of the Mina Al Arab outlet.

Published: Mon 17 Feb 2014, 10:27 AM

Updated: Fri 3 Apr 2015, 5:14 PM

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Mohammed Sultan Al Qadi and KT Pagarani cutting ribbon to open new outlet in Ras Al Khaimah. — Supplied photo

Mohammed Sultan Al Qadi, MD and CEO, RAK Properties, and KT Pagarani, MD, Choithrams, inaugurated the new outlet in the tallest structure in Ras Al Khaimah to better cater to the residents of the city.

The outlet is in a property owned by RAK Properties, Ras Al Khaimah’s biggest property developer listed on the Abu Dhabi Stock Exchange. Choithrams, a leading brand in the supermarket and retail industry, has been expanding its reach with a mission to come closer to customers all across the UAE. The launch of the new retail outlet has followed the successful launch of the Mina Al Arab outlet.

LT Pagarani, chairman of Choithrams said: “We are pleased to open the third outlet of Choithrams in RAK, as part of our commitment to provide world class services to our customers. As we continue to grow, we assure all our current and potential customer that we will always bring them the very best of product and services.”

Al Qadi said at the inauguration: “We are pleased to open this flagship outlet of Choithrams, a highly reputed and successful global company, as part of our commitment to provide world class services to our customers. Choithrams is the ideal choice as its services complement the qualitative experience we offer to Julphar Towers residents.”

The new store has an added emphasis on ‘Essentials’ in the day to day activities and needs for households and offices. Basic needs of shoppers will be covered through selected offerings in electrical accessories, cleaning aids, bath towels, bedding, stationery and household categories. The product showcased ensures adequate coverage across all categories. Regular analysis would be done for the sales being generated through all food and non-food categories to enhance availability of popular items on a continuous basis.



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