8th Annual CFO Strategies Forum to be held in Dubai

The first ever Middle East CFO Strategies Index will be announced at the forum, which will give unique insights into Mena CFO methodologies.

By Staff Report

  • Follow us on
  • google-news
  • whatsapp
  • telegram

Published: Wed 15 Oct 2014, 11:46 PM

Last updated: Fri 3 Apr 2015, 8:45 PM

Dubai: The Mena region is set to demonstrate the clearest indication yet of its implementation of the knowledge economy’s contribution to regional growth, as envisioned and aspired to by GCC leaders such as His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, a decade ago. The unveiling of the region’s most advanced and creative practices for managing business financial and growth performance is taking place at the 8th Annual CFO Strategies Forum, being held in Dubai on October 22 and 23.

Sadrul Khan, CFO of Microsoft Arabia, Platinum Sponsor of the forum that will attract the largest gathering of the GCC’s senior CFOs, reminds us that the days of CFOs labouring over spreadsheets have gone, and “this is a mobile-first, cloud-first world.”

Microsoft, by way of one example of many technologies, are providing the region’s CFOs with information technology that converts traditional internal and external data into rich visual insights, which are then used for faster decision making, and provide the ability for a CFO to assess, manage and control risks. CFOs are then enabled to drive corporate strategy accordingly, demonstrating how the knowledge economy is now in full force amongst the Gulf’s corporates.

Given that advanced IT has now become a regular CFO tool, the region’s CFOs are now making faster decisions and driving internal growth models with greater speed and agility than ever before, thereby creating new global benchmarks for overall economic growth.

The first ever Middle East CFO Strategies Index will be announced at the forum, which will give unique insights into Mena CFO methodologies that have been shared by the region’s financial leaders, including how the use of IT has shaped their perspectives and corporate performance.

Ahead of the CFO Strategies Forum, an example of this is given by Microsoft Arabia CFO, Sadrul Khan, who gives an insight into just how far the knowledge economy has influenced regional financial leadership, by explaining how one of the most prioritised technologies by CFOs in the region is social platform monitoring IT.

He explains: “One of the five technology choices that CFOs tend to prioritise in boosting productivity, efficiencies and faster decision making in the fast paced business environment include a social platform that monitors trends, customer sentiments and helps process mashable data for customer centricity and business growth.”

Expanding on the technologically-charged relationship between Microsoft and the CFOs in the region that is currently seeing GCC economic performance outstripping that of many economies outside of the region, Jaime Galviz, Chief Operations and Marketing Officer at Microsoft Gulf, added: “We are uniquely positioned to harmonise the world’s devices, apps, docs, data and social networks in digital work and life experiences so that regional CFOs are at the centre and empowered to do more, and achieve more with what is becoming an increasingly scarce commodity — time.”

The CFO Strategies Forum, organised by business facilitation group naseba, is taking place in Dubai on October 22 and 23 at the Park Hyatt Hotel in Dubai.

— business@khaleejtimes.com

More news from