Kellogg’s to back Dubai Sports City soccer programme

The sponsorship includes the Academy’s flagship Spanish Soccer Schools and Socatots programmes, overseen by former Real Madrid and Spain legend Michel Salgado, the Director of Football at the DSC FA, and head coach Inaki Beni.



By Kt Report

Published: Tue 13 May 2014, 12:16 PM

Last updated: Tue 7 Apr 2015, 9:20 PM

Chairman of the Hassani Group Abbas Hassani; Kellogg’s Marketing Director Ahmad Yahya, DSC FA Director of Football Michel Salgado; DSC FA Head Coach Inaki Beni, and DSC GM -—Sports Business Maqbul Dudhia mark the DSC FA – K announcement on Monday. — Supplied photo

Chairman of the Hassani Group Abbas Hassani; Kellogg’s Marketing Director Ahmad Yahya, DSC FA Director of Football Michel Salgado; DSC FA Head Coach Inaki Beni, and DSC GM -—Sports Business Maqbul Dudhia mark the DSC FA – K announcement on Monday. — Supplied photo

Kellogg’s has agreed a partnership with Dubai Sports City that sees it become the official sponsor of the Dubai Sports City Football Academy (DSC FA), according to a Press release.

The sponsorship includes the Academy’s flagship Spanish Soccer Schools and Socatots programmes, overseen by former Real Madrid and Spain legend Michel Salgado, the Director of Football at the DSC FA, and head coach Inaki Beni.

Dubai Sports City Partner Abdulrahman Falaknaz said: “We are delighted to announce our partnership with Kellogg’s and thank them for their support. The success of the Dubai Sports City Football Academy is an illustration of that growth as, under the director of Michel Salgado and Inaki Beni, the numbers attending the Spanish Soccer Schools and Socatots programmes have exceeded all our expectations.”

Kellogg’s Company Marketing Director MedMEA Ahmed Yahya said: “Our partnership with Dubai Sports City is in line with Kellogg’s vision to enrich and delight the world through foods and brands that matter and promote a healthy lifestyle and healthy habits, especially with families and young ones.”

Dubai Sports City President Khalid Al Zarooni said: “The Dubai Sports City Football Academy is one of the growing number of world-class, state-of-the-art facilities already in operation at Dubai Sports City that also includes the Dubai International Stadium, the ICC Academy, The Els Club and the Butch Harmon School of Golf.

“We are delighted that Kellogg’s will be alongside us to enjoy the fruits of that growth and look forward to working with them for the benefit of all concerned.”

Dubai Sports City Football Academy Director of Football Michel Salgado said: “Dubai Sports City Football Academy is, in my opinion, the best footballing facility in the region and we are very proud to welcome Kellogg’s as its Official Sponsor and Partner.”


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