Dubai: Jimmy Choo set to headline Middle East Fashion Week

Renowned fashion designer keen to showcase latest collection in the city

Photo: Supplied
Photo: Supplied

By CT Desk

Published: Fri 25 Feb 2022, 3:28 PM

Last updated: Sat 26 Feb 2022, 2:45 PM

Middle East Fashion Week (MEFW) is set to host their inaugural fashion week in Dubai from March 26-30 at The Agenda, Dubai Media City.

Fashionistas can look forward to legendary professor Jimmy Choo OBE who will kick off the programme in-person. The renowned fashion designer is keen to showcase for the first time The Atelier Couture collection created with the discerning clientele of the region in mind. “After this long period of distance with the pandemic, we are finally able to meet again at MEFW! I am happy and proud to be part of the MEFW inaugural edition in Dubai after the spectacular Gala Dinner held last December,” commented Jimmy.

Middle East Fashion Week will kick off with a Gala Dinner co-hosted by the Better World Fund, a philanthropic organisation based in Paris. It will be followed by three days of fashion events (accessible to the public through registrations) and much more. Guests will be able to enjoy the fashion lounge with refreshments between the various events. A luxurious VIP luncheon will be held on the final day of the event for VIP guests, from designers to industry leaders.

A Sustainable Fashion Forum will be held on March 27 as part of the 5-day programme. It aims to address fundamental issues driving partnerships for sustainable fashion.

Middle East-based designers can now apply to showcase their collections on the catwalk. Two applicants will be chosen on the basis of strict selection criteria and presented on the catwalk by the Middle East Fashion Council. Preference will be given to brands that have integrated sustainable practices in their creative process and business model. To apply, brands can email their brand kits along with details of sustainable initiatives to

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