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The Liverpool Captain Signs Deal with Azizi Investments

DUBAI — The Liverpool captain Steven Gerrard has signed a deal in which an exclusive Dubai development will be named in his honour.

Gerrard gave his seal of approval to signature Tower on Palm Jebel Ali – the Azizi Crystal at the launch, which was attended by a host of VIP investors as well as guest speakers from CNN, and Bloomberg at London’s Dorchester Hotel on Monday night.

Within minutes of launch, the developer had achieved sales of more than Dh150 million – dramatically bucking overall market trends and indicating continued interest in the Dubai market both regionally and internationally.

Speaking about the development, Gerrard said: “I am truly privileged to be part of such a pioneering and prestigious project on Palm Jebel Ali. Azizi Investments is one of the top developers in the UAE and the vision and quality of the Azizi brand is what inspired me to be part of this new, upcoming development.”

Gerrard is the first footballer to sign up to such a deal. He follows in the footsteps of sporting stars Michael Schumacher and Boris Becker, who also have apartments blocks named after them in Dubai.

“Steven is a leader who commands respect and admiration on and off the field. This makes him an outstanding ambassador for the Azizi brand, and we’re delighted to be working with him on the Azizi Crystal at Palm Jebel Ali,” said Merwiss Azizi, Founder and Chairman of Azizi Investments.

Designed to the highest specifications in terms of architectural and environmental standards, the Azizi Crystal will be located on Crescent A, Palm Jebel Ali.

The high-rise podium tower development comprises of G+21 floors and will include luxurious, high-end oceanfront residential apartments ranging from one to four bedrooms, as well as luxury penthouse units.

As Gerrard famously sports the number 8 on his shirt, Floor 8 in the Azizi Crystal will boast a number of special features inspired by the player.

williamfaria@khaleejtimes.com