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Starz Play appoints ASDA'A BCW as communications partner

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Starz Play appoints ASDAA BCW as communications partner

Dubai - The partnership aims to drive leadership in subscription VOD services in MENA.

By Staff Report

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Published: Wed 27 Feb 2019, 12:29 PM

Last updated: Wed 27 Feb 2019, 2:34 PM

STARZ PLAY - the region's popular subscription video on-demand service - has appointed ASDA'A BCW as its corporate communications partner. The agency competed against several notable firms to win the competitive pitch.
STARZ PLAY is a subscription video on demand service that streams Hollywood movies, TV shows, documentaries, kids' entertainment and same-day-as-the-US series - plus dedicated Arabic and Bollywood content - to 19 countries across the Middle East and North Africa.
The Dubai-startup clinched leading market share since launch of services.
ASDA'A BCW will manage STARZ PLAY's strategic PR and communications function and outreach throughout the GCC, North Africa and Levant.
Maaz Sheikh, Co-founder and CEO of STARZ PLAY, said: "Given the growth in subscription on demand video service in entertainment, STARZ PLAY was created with the aim to become the go-to choice for premium family content. We are a local platform for the region that strives to innovate in the digital space, and it was important for us to find a communications partner with strong regional presence that challenges convention. With the appointment of ASDA'A BCW as our communications agency, we look forward to an exciting period of growth."
Sunil John, Founder and President of ASDA'A BCW, said: "This is an important win for us, as it demonstrates the strength of the agency's position at the forefront of communications. Now is an exciting time to work alongside disruptive brands such as STARZ PLAY to act as a key contributor to building the firm's presence in the Middle East and North Africa's technology and media sector."


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