Savvy UAE consumers demand personal service when online

The report uncovered clear insights for brands, online service providers and advertisers to help them to serve target audiences more effectively, without breaking their trust.

By Staff Report

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Published: Sun 29 Mar 2015, 11:29 PM

Last updated: Fri 26 Jun 2015, 12:21 AM

Dubai: A new digital trends 2015 research conducted in the UAE has revealed that the modern consumer is putting pressure on brands to use personal information collected online to tailor services and help them get more done.

The research from Microsoft Advertising’s bi-annual Digital Trends report found that almost two-thirds (74.2 per cent) in the UAE are looking for technology to help filter the messages they see; while four in five (79 per cent) want digital services to help manage information shared online.

The report also uncovered clear insights for brands, online service providers and advertisers to help them to serve target audiences more effectively, without breaking their trust. Over three-quarters (83.5 per cent) are aware that digital data can be used to exchange for rewards or better experiences. In addition, half are interested in these exchanges, showing that consumers are more open to sharing personal data – as long as they’re clear on where it is going and how it is used.

The Microsoft Digital Trends 2015 study polled more than 13,000 consumers in 13 different global markets, and tracked how the eight most important trends identified in the original report have evolved over the last two years since the inaugural study in 2013.

Other key findings include that consumers increasingly want an easier way to find information that’s valuable to them, with almost two-thirds (74.2 per cent) interested in future technology and services that automatically filters content/messages so they only see or hear what they really need to at any one time.

Bridging the physical/digital divide is increasingly important to consumers, who are more likely now to be interested in a future wave of digital devices and services that will allow them to experience any place or object online or offline in the same way (67.6 per cent).

alvin@khaleejtimes.com



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