The additional investment plan is part of a long-term drive by Right Angle Media to tap the vast potential that exists in the UAE and MENA region for innovative out-of-home media solutions. It has already invested over Dh350 million in the UAE to launch the world’s first air-conditioned bus queue shelters in Dubai.
The company plans to substantially increase its investment outlay in the region, including an additional Dh250 million in the year 2010 for public infrastructure and street furniture projects in the MENA region.
At present, Right Angle Media, which started operations in January 2006, has a total outlay of over 900 air-conditioned bus shelters in over 650 locations in Dubai under an exclusive arrangement with the RTA. The project is scheduled to run for 10 years on a DBOT, or Design, Build, Operate, Transfer, basis. The company also holds First Right of Refusal for all future bus queue shelters to come up in Dubai. As part of its regional strategy, Right Angle Media aims to operate over 3500 bus shelters by 2012. —
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