Renault Duster Oroch — a real breakthrough in pick-up world

The brand’s first medium-sized pickup pushes back traditional boundaries to create a new segment in LCVs.



Published: Sat 27 Jun 2015, 11:28 PM

Last updated: Wed 8 Jul 2015, 3:18 PM

Dubai — Renault is displaying its first vehicle in the competitive pickup segment, the new Renault Duster Oroch, at the 7th Buenos Aires International Motor Show, from June 19 and 28, with an impressive 1,800sqm stand.

The brand’s first medium-sized pickup pushes back traditional boundaries to create a new segment in LCVs. It reflects Renault’s remarkable global development and gives new emphasis to the strategic role played by markets in this region.

The formula is simple and successful: building on the experience and market success enjoyed by the Duster family worldwide, it combines the functions of a true double-cab pick-up with the space, performance and comfort of a compact and sporty SUV.

The new Renault Duster Oroch slots in between the half- ton and one-ton pick-ups. With four doors and five seats, it combines a double cab with a level of space comparable to a bigger pickup.

However, it is more compact and nimble, with plenty of loading space. Based on Duster, this pick-up is ideal for combined use. It is scheduled for launch in the second half of 2015 in Latin Americas.

“This new model, Renault’s first pickup, is the next step in Renault’s globalisation strategy. With Renault Duster Oroch, the brand is launching its offensive in the competitive pickup segment,” said Ashwani Gupta, Renault’s Global Head of Light Commercial Vehicles.


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