Pure Gold to invest $150m in India in three years

The company aims to strengthen its foothold in the Indian market which is poised for strong economic growth.

By Staff Report

Published: Sun 8 Feb 2015, 12:44 AM

Last updated: Fri 26 Jun 2015, 12:08 AM

Dubai — UAE-based Pure Gold Group, which currently has 25 retail jewellery outlets in India under its flagship brand Pure Gold Jewellers, has announced plans to invest $150 million in India in three major business sectors — retail, manufacturing (diamond and gold jewellery) and hospitality over the next three years.

The company aims to strengthen its foothold in the Indian market which is poised for strong economic growth.

Firoz Merchant, chairman and founder of Pure Gold Group, said: “We believe in Indian economy’s strong long term outlook. This is also the right time for us to expand our gold and jewellery business as with the slump in oil prices, the price of gold is on the rise and we see investors with a long term vision benefitting from this. We already have a strong foothold in the Indian market for our gold jewellery outlets.

Our new investment plans are aimed at increasing our reach across the country. We currently own a diamond manufacturing unit in India and we plan to increase its capacity. With the $150 million investment, we also plan to enter India’s booming hospitality sector which will be a new line of business for us. We will initiate our investment plans this year to be completed by 2017. After this phase is accomplished, I plan to start the second phase of a business plan in India.”

Pure Gold Jewellers, the flagship company of Pure Gold Group is the first and only jewellery retailer in GCC and India to adopt and introduce the World Diamond Mark’s Authorised Diamond Dealer (ADD) programme which leads to the prestigious ‘D’ certification. According to Merchant, the certification is an indication of the company’s commitment to transparency and quality of diamond jewellery and it will build further customer confidence in the company as it moves forward with its expansion plans.

He also commented on the outlook for gold prices: “Gold prices are currently on the upswing and I expect this trend to continue. Usually when there is a dip in economy, gold is the first asset that investors turn to as it is a safe haven due to the ease of liquidity.”

— business@khaleejtimes.com

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