Pure Gold Jewellers keeps its position

DUBAI - Award winning retail jeweller, Pure Gold Jewellers has retained its coveted position as the UAE’s leading jewellery retailer by topping the Best Customer Service category in the annual ‘Retail Benchmarking Study’ by Ethos Consultancy. This

By (Staff Report)

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Published: Sat 27 Nov 2010, 11:00 PM

Last updated: Mon 6 Apr 2015, 5:11 PM

is the second year in a row that Pure Gold Jewellers has scored first in the jewellery sector in the survey by the international consultancy. Last year the retailer set a record of 90% for customer service which it surpassed this year by scoring an impressive 95.6%.

“We are absolutely thrilled to achieve the top position in the ‘Best Customer Service’ category again, surpassing our own earlier record. Undoubtedly, this is a great recognition for us “said Karim F Merchant, CEO & MD of Pure Gold Jewellers. “ Customer delight is the driving force behind our retail service. We leave nothing to chance when it comes to offering the best service possible, our retail staff is trained to deal with all aspects of customer care in the selection and purchase of jewellery. As a company we are committed to all the retail markets where we operate; and this award is a vote of confidence from our UAE customers.”


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