Nokia, Max open new concept shop

DUBAI — Nokia has opened its latest concept store in partnership with the Landmark Group’s Max Electronics at The Dubai Mall.

The outlet is the seventh Nokia Store in the UAE and 18th in the GCC region. Its aim is to offer consumers access to new product arrivals, in-store demonstrations and Nokia multimedia experiences under one roof.

The 65sqm Nokia Store was officially opened by Nokia lower Gulf general manager Vithesh Reddy and Max Electronics CEO Neelesh Bhatnagar, and marks an ongoing partnership between two industry giants in the UAE.

“We understand that consumers are more sophisticated than ever before and as a result we have invested in bringing the brand alive in a fresh and compelling way,” Reddy said.

“Today’s consumers value expert product knowledge as well as a memorable retail experience that can guide them to the right product for their lifestyle – and this new Nokia Concept Store achieves both,” Bhatnagar said.

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