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Mindshare honoured at Mena Cristal Festival

DUBAI - Mindshare, an agency dedicated to innovative brand development for its clients, was recognised at Mena Cristal Festival for outstanding achievement in several creative campaigns.

The festival, which was founded in 2005, is respected as one of the region’s most celebrated awards shows and is dedicated to commending agencies for excellence in advertising and communications. In addition to receiving seven awards in multiple categories at the show on February 6, Mindshare was awarded the two most prestigious titles: “Media Agency of the Year” and “Media Network of the Year.”

The awards list included gold and silver awards for the “Speed Personified” campaign for Nissan, silver and bronze awards for the Infiniti and its BCI campaigns, two bronze awards for the campaign featuring LG’s washing machine, and a silver award for the Nike “Sticker Wall” campaign.

“I am proud of our agency’s achievements at 2012- 2013’s Mena Cristal Festival,” commented Samir Ayoub, CEO of Mindshare in the Middle East and North Africa region. “We were honoured to receive commendation for our work on the Nissan, Infiniti, LG, and Nike campaigns; however, we are especially excited to receive the awards for ‘Media Agency of the Year’ and ‘Network of the Year.’ I would like to express our gratitude to our clients and our diligent team — without them, this achievement would not have been possible.”

Held at the luxurious Mzaar Mountain Resort and Spa near the snow-capped peaks of Mt Lebanon, the Mena Cristal Festival draws in large crowds of notable agency representatives each year.