Mashreq offers 3-in-1 cinema credit card

For the first time ever in the UAE, cinema-goers can experience the full power of loyalty on their credit card.

By Staff Report

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Published: Fri 17 Oct 2014, 12:06 AM

Last updated: Tue 7 Apr 2015, 10:43 PM

Dubai: UAE’s leading financial institution, Mashreq announced the launch of UAE’s first 3-in-1 Cinema Credit Card — the Mashreq Novo Credit Card — co-branded with Novo Cinemas (previously Grand Cinemas) and powered by never-before loyalty benefits.

For the first time ever in the UAE, cinema-goers can experience the full power of loyalty on their credit card; Mashreq Novo cardholders can now spend anywhere on their credit card, accumulate loyalty points — called Salaam Entertainment points — and redeem these instantly for free tickets and refreshments at Novo Cinemas. They continue to get a whopping 50 per cent discount on 2D, 3D & IMAX tickets booked at the box-office or at www.novocinemas.com.

Cinema aficionados will also love the new card design that drives a much closer link with cinema and to complete the experience, Mashreq Novo cardholders will have access to dedicated ticketing and F&B counters and get complimentary invites to movie previews and screenings.

Mashreq has further leveraged its strength in innovation by offering customers a complimentary Tap n Go NFC sticker with every Mashreq Novo Card. Tap n Go is the UAE’s first and only NFC sticker solution that converts any mobile phone into a credit card, and uses state-of-the-art NFC technology to allow instant payments at thousands of merchants in the UAE and worldwide.

— business@khaleejtimes.com



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