• Home
• /
• Local business

Mashreq and etisalat launch Me-Life

Mashreq has fired the latest salvo in its quest to offer innovative banking solutions, with the launch of the Mashreq Etisalat Visa Signature Credit Card – the UAE’s first ‘Me-Life’ credit card - in partnership with etisalat.

The new card invites customers to power-up their lifestyle by offering the most powerful rewards proposition ever; customers can literally zeroise their monthly expenditure on etisalat services such as talk-time, data, broadband and direct-to-home subscriptions, through a five per cent rewards give-back on all their card purchases. Nimish Dwivedi, head of payments at Mashreq, said: “We live in an age of convergence. To align with the evolving expectations of our customers, the new Mashreq Etisalat Visa Credit Card, offers not just the highest talk-time per Dirham of spend, but a one-stop-solution that gives the customer more surf-time, stream-time, game-time, movie-time, leisure time… more me-time.” Marcello Baricordi, Visa’s general manager for the UAE and global accounts lead Mena, said: “Visa’s premium cards are designed to offer affluent cardholders great rewards and travel benefits, including complimentary access to around 500 airport lounges worldwide, and the peace of mind of our dedicated Visa Signature Concierge service.”

Khaled Elkhouly, chief marketing officer at etisalat, said: “As the country’s first telecom loyalty program, Etisalat Rewards has come a long way in becoming one of the largest and most rewarding propositions in the region. It is our partnerships with leading brands such as Mashreq Bank that have helped us up the level of our offerings for the Etisalat Rewards member.”