Klassno to expand presence in UAE

DUBAI — Food Empire Holdings, a Singapore-based food and beverage group, will expand its presence in the UAE, according to a top official.

By Sandhya D’mello

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Published: Wed 31 Oct 2012, 11:49 PM

Last updated: Tue 7 Apr 2015, 2:50 PM

Klassno, one of Food Empire’s leading coffee brands, is currently available across all major hypermarkets and supermarkets in UAE and will soon extend its reach to 500 supermarkets in the GCC.

“Coffee is an integral part of the Arab world and we aim to provide them with the best blend that we have developed over the years and currently enjoyed by people across the globe,” said Abhishek Gupta, country manager of Food Empire in the Middle East.

“We wanted to redefine the concept of coffee making and drinking in the Middle East and our coffee masters, after years of research, have developed a perfect blend that suits the tastes of our customers in the region,” he added.

“We have experienced a great demand for our products from across the region and will be expanding our presence across more locations in the UAE and the region in order to address this growing demand.”

Food Empire is a global leading food company that manufactures and markets instant beverage products, frozen convenience food, confectionery and snack food. Food Empire’s products are exported to over 60 countries in markets such as Russia, Ukraine, the Middle East, Kazakhstan, Central Asia, China, Mongolia and the United States.

The UAE has been the fastest growing market by volume for coffee in the world with coffee volume sales expected to register an 80 per cent growth from 2009-14.

In the Middle East, the Klassno brand includes instant cappuccinos that are available in five flavours — Irish cream, mocha, gold, latte and traditional. Other products under Klassno include 3-in-1 and coffee mixes, hot chocolate mix, non-dairy creamer, as well as instant coffee in jars such as rich Arabica (agglomerated coffee) and gold (freeze-dried) coffee. The company acquires coffee beans from across the globe.


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