Karim becomes Mitsubishi 
Motors brand ambassador

Al Habtoor Motors, the official distributor of Mitsubishi vehicles in the UAE, has signed Mohamed Karim, the renowned film and television star in the Arab world, as the Mitsubishi brand ambassador.

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Published: Sat 26 Jul 2014, 9:47 AM

Last updated: Tue 7 Apr 2015, 10:25 PM

Shaikh Mohamed Al Qassimi, Mohamed Karim, Mersedeh Mahdi, Michael Corbin, Shaikh Ahmed Al Qassimi and Shaikh Humaid Al Qassimi at a special Suhoor event in Dubai.

A special Suhoor event was held at the Waldorf Astoria Dubai Palm Jumeirah to announce and introduce the new brand ambassador. The special event was attended by Shaikh Mohamed Al Qassimi, Shaikh Ahmed Al Qassimi, Shaikh Humaid Al Qassimi, Michael Corbin — US Ambassador to UAE and Sherif El Badawi, Egyptian Consul General in Dubai and the other emirates.

In keeping with the sporty and friendly image of Mitsubishi Motors, Mohamed Karim, the multi-award winning actor, was chosen to represent the brand in the UAE. The star has established an acclaimed film and TV acting career between Egypt and the United States as well has, with great success, hosted the well-known international entertainment show “The Voice” in the Middle East.

In his new role as a brand ambassador of Mitsubishi Motors, his reputable popularity will galvanise a fresh sizzle to the brand appeal of Mitsubishi vehicles. “We are very excited to add such a prestigious figure to the Mitsubishi Motors family. We have a lineup of exciting media campaigns that are in the pipeline where Mohamed Karim will be featured”, said Mersedeh Mahdi, director of Marketing of Al Habtoor Motors.

Speaking about his new role as brand ambassador, Mohamed Karim said: “Mitsubishi Motors is a fun oriented brand with a futuristic attitude. I have personally enjoyed my quest in search of new stars and now I will embark on a new journey with Mitsubishi Motors that already has well-loved star vehicles on the UAE roads.”

“We are happy to announce Mohamed Karim as the new face and voice of Mitsubishi in the UAE. We look forward to a fruitful partnership in our future journey where the stars will shine together,”said Karl Hamer, managing director of Al Habtoor Motors.

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