Juma Al Majid Establishment will focus on increasing market share in the UAE for Hyundai vehicles in 2014 and expect a strong double-digit growth in sales, according to a senior official of the company.
“We had a tremendous double-digit growth for the third consecutive year [in 2013]. This growth is attributed to our partners, for giving us the opportunity to become their true strategic partners,” Juma Al Majid Group chief operating officer Khaled Issa said in his address at the company’s annual Strategic Partners Conference 2014 earlier this week.
The event was attended by senior members of the management, along with Hyundai Middle East Regional Headquarters, representatives of government organisations, and fleet customers.
“This event allows us to highlight the extensive efforts expended to promote Hyundai as a brand of excellence and also serves as a platform to strengthen company’s ties with existing fleet customers,” Issa said.
He said: “The Strategic Partners Conference is the perfect platform for everyone involved to discuss new opportunities to promote the brand as we move forward together over the coming year”.
He said that the company intends to strengthen Hyundai’s position as a top business player in the fleet and rental sector, outlining plans to introduce a quality-based price structure with yearly incentive targets. He offered the key partners special rate, fleet offers on certain Hyundai models as a gesture of appreciation for their efforts in securing the brand’s leading position in the UAE.
Issa said Genesis 2015 model will be launched in the UAE in the second quarter of 2014.
Last year was a particularly fruitful one for Hyundai’s operations in the UAE, with 2013 marking 30th years of cooperation between the company and Hyundai. In the three decades since they forged their relationship, the organisations have worked together to reposition the Hyundai brand and to expand its presence across the region. The mutual venture has seen Hyundai achieving year-on-year growth, with 10 Hyundai showrooms and after-sales facilities now open across the UAE.
Last November, Issa said the company was planning to open three new showrooms worth more than Dh300 million in the UAE — Dubai, Sharjah, Fujairah. Juma Al Majid Group is targeting to sell 30,000 vehicles in 2014, he added.
— abdulbasit@khaleejtimes.com