ITL named distributor of One For All AV accessories

ITL Cosmos Group, the leading distributor of consumer appliances and IT products in the region with a presence of over 60 years in the UAE, has signed an agreement with Universal Electronics, whereby ITL Cosmos Group will be the exclusive distributor in the Middle East for the globally popular ‘One For All’ brand of television accessories from Universal.

By (Staff Report)

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Published: Fri 26 Oct 2012, 10:52 PM

Last updated: Tue 7 Apr 2015, 2:49 PM

Dr. Ram Buxani, President of ITL Cosmos Group, said that the partnership with the US-based Universal Enterprises is of strategic importance for the company, as it further strengthens its brand portfolio, offering a wider bandwidth of world-class products for consumers. Universal Enterprises, or UE, represents One For All, or OFA, a brand with a strong portfolio of premium audio visual accessories. In addition, OFA complements the major television brands rather than compete with them as it maintains a good degree of brand neutrality.

Menno Koopmans, vice-president (International Sales), at UE, said that the partnership with ITL Cosmos Group will further strengthen the market outreach of OFA, given the vast network of the company. “In fact, in almost every second home globally, the remote control being used would have been designed by UE, and we are now delighted to further strengthen the product reach in the region.”

Universal Enterprises was founded in 1986 and is the global leader in wireless control technology for the connected home. Its portfolio of patented technologies and databases of infrared control software have been adopted by many Fortune 500 companies and leading consumer electronics brands globally.

On the partnership with ITL Cosmos Group for entering the Middle East now, Koopmans explained that the initial offering from UE mainly included universal remote control devices. “But now we have added several other products, including brackets, LCD/LED & DVD/BR cleaners, DVD/BR cleaners, premium quality cables, headphones, antennae and switches. So with a complete portfolio, OFA offers a strong value proposition to the customer.”

issacjohn@khaleejtimes.com


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