Huawei concludes campaign

DUBAI - Huawei has recently concluded its Ascend to New Heights campaign, one of the company’s biggest and most wide-reaching drive in promoting its worldwide consumer brand, at Dubai’s Burj Al Arab.

With over 150 guests from around the world, the competition winners celebrated with local VIPs in an Arabian-inspired show.

Huawei’s original Ascend to New Heights campaign was run in conjunction with the 2012-13 holiday season and rolled out across 45 markets in 15 regions, including the Middle East. The 2-1/2-month campaign gave participants the chance to win prizes at some of the world’s best restaurants, with the grand prize an all-expenses-paid trip to Dubai.

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