Huawei concludes campaign

DUBAI - Huawei has recently concluded its Ascend to New Heights campaign, one of the company’s biggest and most wide-reaching drive in promoting its worldwide consumer brand, at Dubai’s Burj Al Arab.

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Published: Sun 24 Feb 2013, 10:11 PM

Last updated: Sat 4 Apr 2015, 9:40 AM

With over 150 guests from around the world, the competition winners celebrated with local VIPs in an Arabian-inspired show.

Huawei’s original Ascend to New Heights campaign was run in conjunction with the 2012-13 holiday season and rolled out across 45 markets in 15 regions, including the Middle East. The 2-1/2-month campaign gave participants the chance to win prizes at some of the world’s best restaurants, with the grand prize an all-expenses-paid trip to Dubai.


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