Gulf Electronics unveils Philips appliances

Gulf Electronics Co, sole distributor of Philips in Abu Dhabi, unveiled new innovations in kitchen appliances, garment care (irons and steamers) and floor care (vacuum cleaners — wet and dry) from Philips on June 22, at Crowne Plaza, Abu Dhabi, in the presence of their retail partners.

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Published: Sat 28 Jun 2014, 10:21 PM

Last updated: Fri 3 Apr 2015, 7:15 PM

Main invitees were from Carrefour, Lulu Hypermarket, Sharaf Dg, Plug-ins, E-max, Abu Dhabi Cooperatives and traditional trades.

Philips showcased products that help to improve people’s lives that are the centre and inspiration of their innovation. Philips kitchen appliances ranging from air fryers (fry without oil) to juicers inspire and encourage its consumers to have healthy homemade food, were demonstrated in front over 100 executives from the retailers.

Also new smart iron from Philips along with its new range of garment steamer were shown that are aimed to help better cloth care and easy to use. Visitors were also taken through the most effective way of home cleaning by innovative floor cleaning ranges from Philips.

The event started with opening remark from Khalid Tuer, GM and Suman Palit, product sales manager made announcement of raffle draw winner and gave closing remarks, both from Gulf Electronics Co. Product presentation were done by Philips Middle East marketing team from Dubai, with the support of promoters from Gulf Electronics Co.


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