Godrej Lockss set to double UAE market share in three years

Currently, Godrej Lockss enjoys one per cent share of UAE locking solutions market, which has a potential of approximately $300 million, according to the company officials.

By Sandhya D’mello - Senior Reporter

Published: Fri 19 Dec 2014, 11:38 PM

Last updated: Tue 7 Apr 2015, 10:12 PM

Dubai: Godrej Locking Solutions and Systems (Godrej Lockss), India’s leading player in locking and security solutions, plans to double its market share in the UAE in the next three years, said a top official of the company.

Shyam Motwani and Adel Saeed Esbaitah in Dubai to announce UAE expansion plans. — Supplied photo

“The UAE is a very important market for us. Over the last few years, we have been able to make our presence felt here in a big way. We plan to strengthen our retail network in the country. Our plan is to have at least 450 retailers in the next three years from the current strength of 250 retailers,” said Shyam Motwani, executive vice-president and business head, Godrej Locking Solutions and Systems.

Currently, Godrej Lockss enjoys one per cent share of UAE locking solutions market, which has a potential of approximately $300 million, according to the company officials. Motwani also said: “The major thrust for the company in the UAE is also going to be in B2B business in the next three years. The verticals we are catering to include residential real estate, hospitality, post and oil and gas. To enhance our focus on B2B business, we have deployed a separate technical resource who will serve institutional customer.”

Godrej Lockss, over the last eight years, have made entry into eight markets in the Middle East region and has presence in B2B and B2C channels and caters to institution customers in different verticals. In a bid to strengthen its footprint in the UAE and expand distribution, Godrej Lockss has partnered with Sabano Trading, UAE’s hardware solutions provider. Sabano Trading UAE, under the Saddem Untied Group Holding is currently offering a wide range of quality products in the country.

“We are extremely pleased to have Sabano Trading LLC as one of our key overseas partners to distribute the global standard locking products in the UAE market. With this partnership, we plan to make available the entire range of Godrej Lockss locking solutions and access control devices in UAE,” added Motwani.

“With exports of Godrej Locking Solutions and Systems spanning across various countries, the brand has come a long way in delivering world class locking solutions, with presence in 28 countries in the Middle East, Africa and South Asia. We are growing at a healthy pace, expanding the brand’s presence across the world. We continue to ensure a high degree of security to consumers with the implementation of the latest technology and constant innovation.”

Adel Saeed Esbaitah, CEO, Sadeem Group, said: “With it high quality and technically efficient products, Godrej Lockss has set several benchmarks in the locks industry. Godrej is a symbol of trust and security for 117 years, as millions of customers have placed their confidence in this brand. We hope this relationship will demonstrate a close co-operation that both the organisations enjoy,” he added.

— sandhya@khaleejtimes.com