GICC embarks on massive Gulf expansion plans

DUBAI — Galadari Ice Cream Company, or GICC, the master franchisee for the Baskin Robbins brand in the GCC, has embarked on massive expansion plans in the region with the opening of four new stores in the Asir province of Saudi Arabia.

By (Staff Report)

  • Follow us on
  • google-news
  • whatsapp
  • telegram

Published: Thu 29 Sep 2011, 10:38 PM

Last updated: Tue 7 Apr 2015, 11:06 AM

With robust positive sales and store expansion, the ice cream brand has shown resilience to the economic downturn and will have more than 70 new stores in Middle East this year.

GICC, a part of Galadari Brothers Co LLC, is the world’s largest franchisee for Baskin Robbins with over 500 stores across the Gulf. It has been the first company to introduce an international brand of ice cream in the region.

GICC also has the largest store network in the Quick Service Restaurants industry in the Gulf region. The year 2011 has been good for GICC as it noted a steady business growth so far. Among several landmark achievements this year, GICC’s entry in the southern region of Saudi Arabia, a territory with huge untapped potential, is a key milestone.

“The Baskin Robbins brand will finally make its entry with the opening of four stores in the Asir province,” according to a statement on Wednesday.

To acknowledge this achievement, the senior management team from Dunkin Brands Inc (DBI), the owners of the Baskin Robbins brand, was in Dubai recently.

Neal Yanofsky, CEO International of DBI, presented a trophy for top quality performance to Khaled Soliman, Group CEO of Galadari Brothers. Also present at the ceremony were Srinivas Kumar, COO of Baskin Robbins International, John Varghese, managing director – Europe, Middle East, and Southeast Asia of DBI, and Manoj Loya, general manager of GICC.

Yanofsky said: “This is indeed a landmark in the growth of Baskin Robbins in the region which further strengthens the brand’s presence and takes it another step closer to the consumer.”

Receiving the trophy, Soliman commented: “I humbly accept this recognition and would like to reassure our commitment to the brand by expanding it within and outside the region, taking it to new levels of success.”

Baskin Robbins recorded 15 per cent revenue growth this year as same store sales rose six to seven per cent in the first seven months of the year compared to the same period last year. The brand stays the market leader in this region despite the growing challenges and rising commodity costs this year.

· business@khaleejtimes.com



More news from