Gaming accessories maker SteelSeries taps TechXHub as ME distributor

Dubai - Move an 'excellent opportunity' to increase footprint, reach more gamers in region

Gaming peripherals provider SteelSeries on Thursday announced that it has appointed Techxhub as its regional distributor across the GCC.
The move will result in having the company's full line-up of peripherals available throughout the UAE, Saudi Arabia, Bahrain, Kuwait, Oman and Qatar.
"SteelSeries is recognised for their premium quality gaming peripherals," said Sachin Kapoor, vice-president for the Middle East and Africa, India and emerging markets at Techxhub.
"Right from design, aesthetics, innovative features and technology, to software support with SteelSeries Engine, their products offer phenomenal gaming experience to the most demanding of gamers."
SteelSeries is the maker of the most award-winning headset line in history, helping eSports athletes win in tournaments around the world.
"Partnering with Techxhub as our leading distributor is an excellent opportunity for our brand to be much more available in the GCC area," said Flemming Gyldenhammer, sales director at SteelSeries.
"We are thrilled to be offering gamers across all of the region a chance to experience SteelSeries' newest and most recognised products used by professional gamers around the world."
SteelSeries products will be available through major retail partners across the region.
- business@khaleejtimes.com