Experiences give Gitex Shopper its edge

Experiences give Gitex Shopper  its edge
by

Rohma Sadaqat

Published: Wed 25 Sep 2019, 6:16 PM

Last updated: Thu 26 Sep 2019, 7:53 PM

The Gitex Shopper events have long been among the most highly anticipated consumer electronics shopping events in the UAE because they allow shoppers to interact with and get a real feel of the products that they are interested in, experts at the event said.
"Gitex is the exhibition which allows you to do everything under one roof," said Avinash Shanbhogue, portfolio director - Exhibitions, Events Management at the Dubai World Trade Centre. "Yes, there are deals that are listed online, but what you get here is an experience that is far beyond what you originally expect. You can read up on a product, its alternatives in that segment, and then show up to experience all of them. Here, you can touch and get a feel of the product, and then you can negotiate with the retailers at their stands."
This, he said, goes far beyond the experience that shoppers will get buying something online. In addition, the event promises unbeatable flash deals from reputed retailers and established brands, he said.
As an example of experiences that shoppers aren't likely to get anywhere else, Shanbhogue highlighted the new Shopper Smart Hub, where Jumbo Electronics is showcasing a range of smart home products, including new connectivity, security, automation and entertainment launches from various household brands. In addition to exclusive products, bundles and offers, the dedicated zone is staffed by experts to advise and provide tips on the best products for every need.
"Last year, we realised that smart home technologies were gaining traction and this is the year where shoppers have expressed an interest in really buying them. The difference today is that you can buy a smart home device, remove it from the box, connect to your WiFi network, and it will work - it has become plug and play," he explained.
"Smart devices require specialised installation to make sure they seamlessly talk to each other and works to solve the customer's needs," said Pankaj Kumar, head of OmniChannel Retail at Jumbo Electronics. "It's important to experience the products before you buy and then get a reliable team to visit your home to assess the requirements and recommend the right products. Jumbo's Unwired Crew provides at-home services for a free evaluation for Smart Home devices, followed up by purchase advise and expert installation services to that customers get their best Smart Home."
- rohma@khaleejtimes.com




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