Etisalat’s loyalty promotion

Etisalat, one of the leading telecom operators in the Middle East and Africa, has relaunched its successful rewards programme “Etisalat Rewards” with a host of benefits from Etisalat and its partners for its UAE consumers.

By Staff Report

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Published: Tue 20 Aug 2013, 12:24 AM

Last updated: Tue 7 Apr 2015, 7:49 PM

With partners ranging from insurance providers to leisure facilitates and spanning more than 65 brands, 750 outlets, 900 online stores, 1,000 airlines and 50,000 hotels, Etisalat Rewards is arguably the biggest rewards programme in the region.

“Etisalat Rewards is our way of paying back our valuable customers for their patronage,” said Khaled El Khouly, chief marketing officer at Etisalat. “Today’s consumers want more from their loyalty programmes in terms of tangible benefits as well as luxury and lifestyle options and we endeavour to offer unique experiences to our customers. What we offer is a comprehensive rewards programme with diverse set of partners to broaden the value derived from the programme.”

“The uniqueness of Etisalat rewards is the ease of earning and redeeming points and the flexibility that it offers to its members. Communication is a basic necessity. And there’s nothing more convenient than being rewarded for the first SMS you send in the morning or about the last movie you watch on the TV at night,” said El Khouly.

With Etisalat rewards, members can earn points using co-branded bank cards from ADIB and Mashreq and by visiting Etisalat’s partner outlets, online stores and travel portal. Members can use their points to purchase handsets, Etisalat service bundles, or recharge Wasel, at partner outlets, online rewards shop, deals site and to book airline tickets, hotels and holiday packages at Etisalat’s travel site. —

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