Escada launches Cherry in the Air

As the first fruit of summer, a glimpse of cherries ripening in the trees instantly awakens the delightful anticipation of long, warm, carefree days ahead.

So colourful and delicious, their enticing aromastimulates the senses, conjuring youthful daydreams of cycling with friends through the orchards of southern France and feastingon a fruit-laden picnic basket under a canopy of bountiful cherry trees.

Launching globally from April 2013, Escada Cherry in the Air features a captivating blend of succulent red fruits and addictivegourmand notes that ignite your zest for life and trigger the same joyful contemplation of fun-filled summers as flourishing cherries.

Escada’s annual spring/summer limited edition is hotly-anticipated by joyful and modern women everywhere and Cherry in the Air is set to become yet another collectable.

Fruit is on-trend for spring/summer 2013 as many designers incorporate vibrant fruit and flower prints into their collections as a playful celebration of summer. Escada is renowned for its fruity summer fashion fragrances, and cherry beingsuch an evocative symbol of summer joy, it makes the perfect inspiration for next year’slimited edition.

The fragrance is a light and airy reinvention of cherry that captures the irresistible quality of the fruit while simultaneously reflecting the carefree ‘joie de vivre’ that is synonymous with Escada.