Ericsson announced that Patrik Melander has been appointed as head of Customer Unit for the GCC and Pakistan (GCP). In his new role, Melander will oversee Ericsson’s business within GCC and Pakistan geographies in addition to his current responsibilities as Head of Global Customer Unit Zain at Ericsson.
Rafiah Ibrahim, president of Ericsson Middle East Region, said: “Patrik Melander has demonstrated leadership skills and has been very successful in driving the growth and development of our Global Customer Unit Zain.”
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