Emirates NBD unveils new loyalty programme

Emirates NBD Securities, the brokerage arm of Emirates NBD, recently announced the launch of Tharaa’, a unique loyalty programme designed to reward its valued investors upon executing trades.

By (Staff Report)

Published: Sun 17 Mar 2013, 10:25 PM

Last updated: Sat 4 Apr 2015, 9:43 AM

Tharaa’, the Arabic term for wealth, is the first-of-its-kind programme in the UAE that offers Emirates NBD Securities customers five tiers of membership that include bronze, silver, gold, platinum and executive. Emirates NBD Securities customers have been automatically enrolled into the Tharaa’ programme and eligibility for one of the five tier memberships is based on the investor’s accumulated trades for the year 2012.

“This program was specifically designed based on Emirates NBD Securities commitment to make every trade for every investor a more valuable one. Tharaa’ is an extension to the long list of innovative solutions and unique services Emirates NBD Securities offers its valued investors, and is the first of many exciting products we have planned for the year,” Emirates NBD Securities general manager Abdulla Al Hosani said.

For each trade that is executed with Emirates NBD Securities in any market, investors receive a specific percentage of Tharaa’ points according to their tier membership. The points will be accumulated and will reflect in the investor’s eBroker account and trading statements.

The Tharaa’ programme is yet another extension of Emirates NBD Securities’ efforts to serve their customers with exclusive trading opportunities and innovative services that best suit the customers’ trading interests.


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