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Du gives UAE labourers free talktime

Du gives UAE labourers free talktime

Telecom operator to provide 2000 Hello Recharge cards on top of its 2000 Alo SIM Cards in support of the Oral Hygiene Drive



By Staff Report

Published: Wed 17 Jun 2015, 4:55 PM

Last updated: Wed 8 Jul 2015, 3:18 PM

Dubai - Du, the telecommunications company that cares, will add life to UAE’s labour community by providing 2000 Hello Recharge cards for international calls, in support of the first phase of the Oral Hygiene Drive, initiated by Shaikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai. Du has already announced that it will provide 2000 Alo prepaid cards, loaded with 5 flexible national and international minutes valid for one day, as part of the first phase of the initiative.

Fahad Al Hassawi, Chief Commercial Officer, du, said: “This working community has played a key role in the construction of the UAE’s award winning cityscape and it is our responsibility to support them by providing this segment of our community with a connection to home. Participating in this ongoing humane initiative is in line with our mission to add life to the lives of these important members of our society. Ultimately this is aligned with the UAE Smart City vision as it will elevate the happiness level of an entire segment of the community by connecting them with their families back home.”

Over the years, du has supported the labour community through a number of initiatives aimed at adding life to life with free sim cards and the opportunity to unwind through sport and entertainment. The telecom operator launched ‘Alo’, a unique Pay as you Go mobile line, in 2008, to cater to the large expatriate labour workforce in the UAE.

The mobile package has been customised to cater to the unique communication needs of this segment. Much like Pay as You Go, an Alo line is subject to annual renewal ensuring that users can connect with family back home consistently throughout the course of a year.

Alo comes with an easy to understand multilingual user guide in the SIM pack, as well as du Pay by the Second benefits. It offers low international call rates to the following destinations: Afghanistan, Bangladesh, Egypt, Ethiopia, India, Indonesia, Nepal, Pakistan, Philippines, Sri Lanka and Sudan at rates starting from Dh0.004 per second to Dh0.025 per second, depending on the country they are calling.

Following the launch of Alo, du distributed free sim cards with preloaded credit to low-income workers. For a number of years, du organised cricket matches and marathons for UAE labourers to watch and participate in. In addition, in line with the UAE leadership’s ‘Thank You’ campaign, du organised a movie screening that UAE labourers could enjoy, while du volunteers provided refreshments and gift bags.

The Oral Hygiene Drive is primarily aimed at raising health awareness and providing low-income workers with oral treatment that will help them avoid potentially painful conditions, as they lack insurance cover and cannot afford these treatments.


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