Damas launches new Spring Collection

DUBAI — Damas, the Middle East’s leading jewellery and watch retailer, has unveiled its new Spring Collection 2012 – the anticipated addition to one of the jeweller’s most popular in-house brands.



The new collection captures the essence of spring, with its playful and colourful designs with bohemian influences crafted in 18k yellow gold, semi-precious stones and diamonds.

The Spring Collection 2012, which includes a selection of necklaces, bracelets, panjas and anklets, is created using round and pear shaped semi-precious stones in a rainbow of colours, including peridot, amethyst, blue topaz, tourmoline and citrine. All of the pieces are further highlighted by the sparkle of selected round brilliant diamonds. The new Spring Collection 2012 is an exciting revival of the brand, which emerged as one of Damas’ most popular in-house brands since its launch in early 2011.

“Customers really connect with The Spring Collection, as it is designed as a tribute to the young and playful spirit of the contemporary woman, who can accomplish her dreams and yet remain young at heart. The new collection is for women who never stop dreaming; the colours and designs are a reflection of a carefree and joyful life experience. We are introducing beautiful new designs and new displays to celebrate this launch” said Anan Fakhreddin, CEO of Damas.

“Damas is always on the pulse of style, which is why we are proud to be an innovator in terms of new jewellery collections that start new trends,” Fakhreddin added.


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