Companies from 25 countries taking part in optical trade show Vision-X 2014

Companies from 25 countries taking part in optical trade show Vision-X 2014

Taking place until November 27, the three-day exhibition brings together hundreds of respected optometry professionals for a series of accredited educational seminars.



Abdul Rahman Saif Al Ghurair visiting various pavilions after opening Vision-X 2014. — Supplied photo

Abdul Rahman Saif Al Ghurair visiting various pavilions after opening Vision-X 2014. — Supplied photo

Dubai: Abdul Rahman Saif Al Ghurair, Chairman of Dubai Chamber of Commerce & Industry, opened Vision-X 2014, the Middle East’s largest optical trade show, on Tuesday.

Accompanied by Abdulrahman Obaid, Senior Vice President, Protocol & Facilities Management at Dubai World Trade Centre (DWTC), Al Ghurair toured the venue’s Shaikh Saeed Halls where more than 250 exhibitors from 26 countries are showcasing the latest optical eyewear and eye-care industry technologies, styles and findings across a significantly-expanded exhibition area.

Taking place until November 27, the three-day exhibition brings together hundreds of respected optometry professionals for a series of accredited educational seminars, luxury eyewear brand showcases and demonstrations of the latest eye-care technology to hit the region. “This exhibition is the most anticipated event in the regional optical industry; it is a comprehensive platform for optometry professionals and optical business leaders visitors to network, attend educational session and experience the latest technologies in the eyewear and eye-care industries,” said Trixie LohMirmand, senior vice president, Exhibitions & Events Management, DWTC, the show organiser.

To mark the event’s crystal anniversary, Vision-X 2014 boasts a series of new features such as fashion shows and a specialist showcase area for new technologies including innovative 3D screens for displaying brands in advertising and retail environments. Elsewhere, the Future in Focus feature, another show first, allows healthcare professionals to meet international business leaders and global experts in one-to-one sessions where they can discuss various management practice issues, experience the revolutionary Google Glass product and learn how to leverage social media to drive revenue generation across their businesses.

For the first time in the Middle East, GfK, the show’s Retail Intelligence Partner, is utilising Vision-X to reveal new insights into the regional optical industry and share key data obtained from the GfK Optician Census study.

abdulbasit@khaleejtimes.com


More news from Local Business