Dubai — Choithrams, one of the UAE’s largest retail chains, hosted one of the most exquisite culinary festivals in the city, the ‘Australian Goodness Festival’ taking place from April 12-25 across all its stores in Dubai.
In celebration of the festival, Pablo Kang, Australian Ambassador to the UAE, visited Choithrams store located at the Greens community. The festival complements this year’s Australia Unlimited Mena series of events hosted by the Australian Trade Commission which aims to promote existing bilateral trade, investment and cultural ties between Australia and the Mena region.
“Due to the sizeable Australian expatriate community, numbering 16,000, and due to the significant demand, Australia has been an attractive region for us to source from. Indeed, our interest in Australian foods and beverages keeps our team visiting Australia on buying missions, at least once a year,” commented Ramesh Thanwani, director, Choithrams.
Pablo Kang said: “The ‘Australian Goodness Festival’ aligns perfectly with this year’s Australia Unlimited Mena theme of innovation, highlighting the importance of agribusiness and food exports in the UAE. The festival also serves as a great opportunity to further leverage Australia’s food sector renowned for its clean, green and safe production.”
Gerard Seeber, Consul General and Senior Trade Commissioner, said: “Australia’s exports to the GCC are growing substantially, up by 12 per cent year-on-year, with food exports increasing up to 36 per cent to A$169 million, with the leading products being meat and wheat. This demonstrates the increasing significance of Australia’s food sector in the Emirates with unparalleled opportunities to capitalise on consumer demand for premium, fresh food products facilitated by daily flights to the UAE.
The ‘Australian Goodness Festival’ featured over 500 Australian items supplied by Lawand Trade, in addition to another 100 items like Capilano Honey, directly sourced by Choithrams. Live cooking demonstrations curated by Award winning and internationally renowned Chef Tarek Ibrahim and food sampling sessions are being organised across all Choithrams.
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