Burj Khalifa inspires observation tower

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Burj Khalifa inspires observation tower

The success of the project will depend on Berkowitz’s ability to draw in tourists, mainly from Port Miami, the world’s busiest cruise port that attracts nearly five million visitors annually.

By Staff Report

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Published: Thu 22 Jan 2015, 11:05 PM

Last updated: Fri 26 Jun 2015, 12:10 AM

Burj Khalifa inspires observation towerDubai — Ever since technology has made it possible, we have wanted to look at our world from a higher vantage point. From the Eiffel Tower in Paris to gleaming towers that now fill the skyline in Shanghai, the ability to ascend 1,000 feet in the sky has become a modern marvel.

Undoubtedly, the At The Top observation deck of the Burj Khalifa remains the modern example of the human desire to ascend and gain a better perspective. Along with its success of attracting millions of visitors per year, other nations are inspired by its allure, profitability and have their own eyes set on creating a similar exhibition.

From the North American design team which was given the mandate by Emaar Properties to create the concept of At The Top comes a new project. The firm, artistically named ‘gsmprjct°’, developed the written, graphic and audio-visual content and constructed the design, production and installation of all exhibition components of At The Top, including the multimedia elevator cabs experience.

They are now busy finalising their concept of SkyRise Miami, an observation deck in the Bayside community of Miami, Florida. Skyrise Miami is envisioned to be the defining landmark for the region, containing a range of different leisure facilities, including a five-star restaurant, upper level ball rooms, a moving movie theatre and amusement park-style rides.

Teaming up with gsmprjct° is one of Florida’s most renowned developers Jeff Berkowitz, responsible for commercial projects across Miami. The success of the project will depend on Berkowitz’s ability to draw in tourists, mainly from Port Miami, the world’s busiest cruise port that attracts nearly five million visitors annually.

Berkowitz’s confidence in the tower is emphasised by his $30 million equity infusion into the project. He said: “I don’t have a single doubt that this is going to be a resounding success.”

Carlos Gimenez, the mayor of Miami, Florida, recently said: “I believe that SkyRise Miami will become Miami’s Eiffel Tower and a symbol of Miami’s growing stature as a 21st century global city for business and leisure.”

The tower will be a $430 million project with a portion of these funds coming from investors living in the UAE and participating in the United States EB-5 investor immigration programme. The EB-5 programme provides a method of obtaining residency and access to benefits that are afforded to all US green card holders and American citizens.

The UAE resident would typically invest $500,000 in SkyRise Miami and in turn will earn an expedited path to a US green card and ultimately citizenship for the investor, his or her spouse, and any minor children under the age of 21.

Berkowitz, along with a panel of local consultants and US licensed immigration lawyer David Hirson, will give a presentation on the tower, formally opening the global offering of its EB-5 programme to investors in the UAE. The event will be hosted by Step America, a firm lead by a team of US licensed lawyers Shai Zamanian and Preeya Malik. The event will begin at 10am on Saturday at the JW Marriott Marquis in Business Bay, Dubai.

— business@khaleejtimes.com



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