Announcing the regional expansion plan, Tetsuo Watanabe, President, Brother International Corporation,
Watanabe also ruled out any move to lay off staff as the Japan-based group was able to maintain its $5 billion global sales of 2007-8 during the current fiscal. “Given the general market conditions showing a contraction of 25 per cent in the third quarter, and another 25 per cent in the fourth quarter 2008, BIG is targeting a sales growth of 15 per cent for the next fiscal,” he said.
“By 2012, BIG expects to achieve 100 per cent growth in sales in the region,” he said. BIG achieved 195 per cent growth in the colour Laser Multifunction Centre (MFC) segment in the UAE from January to September 2008.
He said BIG recently unveiled 11 new MFCs in the UAE — nine for the home and
Terry Koike, President, Brother Industries Limited,
Watanabe said BIG had been experiencing consumer response in
Ranjit Gurkar, general manager, BIG, said Brother’s UAE operations posted a 26 per cent growth in Mono Laser MFC category for Q1 to Q3 2008, recording an increase in market share. “In the Colour Laser MFC segment, which in itself has grown by 30 per cent and where the company has seen its biggest growth rate, Brother has recorded a market share of 8.8 per cent.”
“The right combination of several factors have added up and resulted in our steady growth in the region, such as our significant investments into proprietary technology that enables us to come up with breakthrough products. In addition, we take pride in our network of competent and motivated channel partners, who are always eager to introduce our innovative products and solutions to the rest of the region. We are seeking to leverage our present standing to remain a formidable player in the regional MFC market, and reach the goals we have set for this year,” said Shinji Tada, Managing Director, BIG.
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