Avant eyes 30% share of Mideast flooring market

Avant Holding, a leading German manufacturer of construction and interior products for commercial and domestic sectors, said on Tuesday that it is on track to capture 30 per cent share of the Middle East flooring market over the next three years with its innovative flooring solutions.

By Staff Report

Published: Wed 21 May 2014, 10:56 PM

Last updated: Tue 7 Apr 2015, 10:35 PM

Avant Holding, which is showcasing its line of fully sustainable interior solutions at Index show, said its flooring solutions offer best replacement for wooden flooring, with zero maintenance requirement. Avant’s range also includes roofing, wall paneling and ceiling. Available in more than 20 countries, the avant-garde products have been a global success owing to its focus on sustainability, said Antonio Varghese, Chairman and CEO of Avant Holding.

“Index trade fair provides us with a platform to showcase our premium and sustainable interior design solutions to the customers of the region. Avant Flooring provides sustainable solutions to projects of any scale, bringing the elegance and beauty of nature to interior and exterior spaces without cutting down a single tree,” said Antonio.

“When it comes to infra-development, the UAE is taking leadership in sustainable and eco-friendly solutions, while embracing advanced technologies. We understand it’s highly important to use materials that are eco-friendly in the construction industry. We are also contributing our share to Dubai’s rally towards achieving a complete smart city status. Moreover, Avant products are 100 per cent suitable for the climatic conditions of the region,” he added.

Antonio said his products are reusable, durable and incredibly easy to install and maintain.

“We are also looking for regional partners and distributors, who share our passion for sustainability, care for the environment and hold strong networking capabilities. We have achieved a 35 per cent increase in our sales during the past couple of years,” said Antonio.

Speaking about Avant’s potential, Philip Mazloumian, Director of International Business at Avant Holding, said Avant Flooring, researched and developed in Germany, is the next generation and sustainable composite flooring. “The eco-friendly and energy saving flooring solutions reduce carbon footprint, in turn protecting the planet and saving vital ecosystems aligning with our long term goal to preserve and protect Earth.”

— issacjohn@khaleejtimes.com

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