Aswaaq projects 40% rise in monthly sales

DUBAI - Shopping habits shift dramatically during the Ramadan season, and leading Dubai retailer aswaaq projects nearly 40 per cent increase in monthly sales compared to yearly average.

By (Staff Report)

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Published: Sat 11 Sep 2010, 11:56 PM

Last updated: Mon 6 Apr 2015, 5:15 PM

In addition to being one of the year’s busiest promotional periods, Ramadan is also a chance to gauge merchandise popularity and for retailers to build long-term relationships with the communities in which they operate.

With consumers packing supermarkets across the country looking for the best in Ramadan offerings, retail spending for some has reached a year-long high as UAE retailer aswaaq announced a projected 40 per cent increase in overall monthly sales across its network.

“Many of the campaigns we run during Ramadan are designed in consideration of our customer’s feedback, responding to their needs and desires as provided through our ongoing customer satisfaction programme,” said Affan Khoori, Executive Director, Retail.

This year, aswaaq launched its Ramadan offerings to bring to life the holy month spirit for its visitors. Following individual product promotions and new store-wide offers, aswaaq footfall during the first half of Ramadan has increased by over 15 per cent compared to the monthly average, and the company says they are expecting to maintain that pace in the coming weeks.

Giving customers something extra has been an important part of the company’s success during the holy month. shoppers spending Dh1000 or more for instance, have the opportunity to get an additional Dh1000 of spending at any aswaaq location, by receiving a booklet of 100 coupons each redeemable for Dh10 off their next purchase.

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