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All-new Hyundai Sonata launched in the Middle East

Hyundai Motor Company has officially launched its All-New Sonata mid-size sedan in the Middle East.

The All-New Hyundai Sonata will initially be offered to Middle East customers with a choice of two different engines: a two-litre multi-port injection or a 2.4-litre MPI, both with a six-speed automatic gearbox. Prices are set to start from $20,500.

The All-New Sonata is the second Hyundai model to feature the brand’s Fluidic Sculpture 2.0 design concept, following in the footsteps of the All-New Genesis which was launched in the Middle East in April 2014, while also offering modern styling, excellent performance and the practical application of the company’s latest technologies such as Smart Trunk function and Blind Spot Detection.

The improved seventh-generation model is the result of three years of research and development conducted by Hyundai in the Middle East and around the globe, in order to maximise product competitiveness and satisfy the diverse needs of the Middle East market. It is now on sale across the region.

Unveiled at the Royal Automobile Museum of Jordan, the All-New Sonata is expected to continue the popularity of a model that has traditionally been one of Hyundai’s best-selling models in the Middle East since it was first introduced. In 2013, the Sonata sold over 26,000 units across the Middle East – a region that is set to become Hyundai’s biggest market after the US. Since its introduction in 1985, cumulative global sales of the Sonata have reached almost seven million units.

Tom Lee, vice-president and Head of Hyundai Africa and Middle East Regional Headquarters, said: “The All-New Sonata has been subjected to numerous performance tests, and has undergone thorough quality checking, both on a global level, and on-ground in the Middle East, and we believe that the model represents a significant step forward in all aspects in the mid-size sedan segment.”

The All-New Sonata boasts a dramatic new exterior look, as well as a new and improved interior, and a design concept that focuses on “Inner Force”, a theme that points to evolved aesthetics and confident perfection.

The new model aims to deliver maximum driver confidence through the inclusion of top safety features and a new suspension, which will provide the driver with a smoother overall ride. Pioneering safety technology such as Vehicle Stability Management, Hill Assist Control and Electric Parking Brake are all included.

— abdulbasit@khaleejtimes.com