Abu Dhabi visitor goal on target

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Abu Dhabi visitor goal on target
The opening of the Louvre Abu Dhabi museum contributed enormously to Abu Dhabi's appeal as a 'must-visit' destination.

Dubai - Increase in hotel guests last month keeps emirate on track to reach 4.9M by the end-2017

By Waheed Abbas

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Published: Fri 29 Dec 2017, 9:43 PM

Last updated: Fri 29 Dec 2017, 11:45 PM

Abu Dhabi recorded a substantial increase in the number of hotel guests during November, thanks to the opening of the Louvre Abu Dhabi museum and the hosting of Formula 1 Grand Prix.
The increase in overnight hotel guests last month keeps the emirate on track to reach its target of 4.9 million visitors by the end of 2017.
Figures released by the Department of Culture and Tourism - Abu Dhabi show that the number of overnight hotel guests increased 16 per cent year-on-year to 443,636 in November, with 322,506 international visitors and 121,130 domestic visitors. Currently, there are 162 hotels and hotel apartments in the emirate.
During November, guests from the US increased by 50 per cent, while China, the UK and Germany saw rises of 38 per cent, 36 per cent and 21 per cent, respectively.
The number of guests increased across all three regions in November, with Abu Dhabi city seeing a 16.8 per cent rise in its 131 hotels compared to November 2016. The Al Ain region rose by 10.7 per cent in its 20 hotels while the Al Dhafra region grew 15.3 per cent in its 11 hotels.
China remains Abu Dhabi's largest overseas source market with 334,000 Chinese guests staying in the emirate this year, a dramatic rise of 63 per cent. This can be attributed to the lifting of visa restrictions and destination marketing campaigns taking place in major Chinese cities throughout the year. India is the second-largest source market of international guests, rising almost 10 per cent this year to account for 320,000 visitors. The UK is Europe's largest market, witnessing 12 per cent growth to account for 244,000 visitors, while the US and Saudi Arabian markets have also recorded growth compared to the previous year.
In the first 11 months of this year, the number of hotel guests staying in the Abu Dhabi, Al Ain and Al Dhafra regions reached 4.3 million, registering an increase of nine per cent year-on-year.
"While November and the fourth quarter is traditionally a strong period for us, particularly with visitors from Europe, we are still highly encouraged by the sector's performance during the month and the 16 per cent increase in hotel guests across all three regions to number 443,000 guests," said Saif Saeed Ghobash, director-general of the Department of Culture and Tourism - Abu Dhabi. He noted that the opening of Louvre Abu Dhabi on November 11 contributed enormously to Abu Dhabi's appeal as a "must-visit" destination. During the opening, the number of French guests registered an increase of 32 per cent year-on-year.
- waheedabbas@khaleejtimes.com



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