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45% UAE residents do their IT shopping at Gitex: Survey
The survey, released by Acer on the first day of Gitex Shopper, also revealed that purchasing decisions were swayed in equal measure by brand loyalty, and deals on offer during the event, while only 12 per cent considered the price of the products as the defining factor.
Gitex Shopper Spring will be the most exciting consumer electronics extravaganza. — Supplied photo
It is no secret that the Gitex Shopper sales volume is growing every year, and a new survey has revealed that 45 per cent of UAE residents use Gitex Shopper to purchase all their IT products.
The survey, released by Acer on the first day of Gitex Shopper, also revealed that purchasing decisions were swayed in equal measure by brand loyalty, and deals on offer during the event, while only 12 per cent considered the price of the products as the defining factor.
Nearly 40 per cent of UAE residents are looking to buy a combination of a tablet, smartphone or a tablet 2-in-1 PC, whereas 20 per cent is looking to buy all three. Another 10 per cent are in the market for a 2-in-1 tablet PC. Smartphones are an agenda for 15 per cent of residents, and another 15 per cent are inclined towards a tablet.
The survey highlights the rise in adoption of touch devices in the UAE, even as Acer makes a host of its touch-enabled devices available at the event, including the awe inspiring R7, elegant S7 Ultrabook along with a host of android and windows based tablets.
“Gitex shopper is all about the consumer. Our range of mobility products is designed for the modern day explorer. Multiple device usage, connectivity, touch and type are some of the key drivers today. Not only do the consumers have a larger bouquet of Acer products to choose from, but they can also satisfy their desire for design esthetics, specifications, and choice on the operating systems,” Sonali Bhatia, product business unit manager, Acer Middle East, said in a statement.
Continuing to focus on offering a more intuitive and natural user experience, Acer devices feature full Touch & Type duality, the best productivity and content consumption mix.
The award-winning Aspire R7 notebook now includes the latest 4th generation Intel processor, and an Acer Active Pen to further redefine the notebook touch experience. Designed to provide the best environment for both touch and typing, the R7 features a repositioned keyboard and high-definition touchscreen mounted on a revolutionary “Ezel hinge” that allows it to flip, reverse, lie flat or float.
Also available at shopper is Acer’s next-generation 13.3-inch Aspire S7Ultrabook. The new S7 Ultrabook has improved battery life for all-day computing, a refined electroluminescent (EL) backlit keyboard for more natural typing, and 2nd generation Acer TwinAir cooling with less fan noise.
abdulbasit@khaleejtimes.com
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