Final Sale will see 500 brands slash their prices across a range of items at over 2,000 stores citywide.
Additional benefits for shoppers using credit cards of certain banks
Two of Dubai’s most famous and best-loved landmarks will announce the start of DSS with spectacular projection shows lighting up the night sky.
The event takes place from July 1 to September 4.
The promotion will take place from 10am to 10pm on Thursday.
What will you be up to?
Residents and visitors who spend Dh500 or more will get the chance to win one of two Festival City gift cards loaded with Dh10,000.
The sale will see prices drop at more than 1,500 stores.
Also, if you shop for Dh200 or more on noon express products and use the code YF, you can win an apartment from Emaar worth Dh1 million.