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Mon, Jul 14, 2025 | Muharram 19, 1447 | Fajr 04:09 | DXB 
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UAE: Why is everyone so obsessed with Labubu dolls?
Well, for one thing, at a time of global uncertainty, collecting the viral toy offers a sense of calm and control
In today’s evolving lifestyle scene, a curious trend has taken root: the rise of collectables and miniatures. Among these, Labubu – a quirky, bug-eyed character with a mischievous grin – has become an unexpected sensation. From toys to cakes, Labubu’s presence is everywhere, captivating Gen-Z and millennials alike.
The mixed-method model of research reveals that social media platforms like Instagram and TikTok have significantly influenced this trend. Constant exposure to trending items creates a strong urge among Gen-Z and millennials to own them, with the concept of FOMO (fear of missing out) playing a substantial role.
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“Gen-Z has grown up in a rapidly changing, digitalised, and unpredictable world, which can create feelings of global uncertainty and instability. They may feel they have no control over what is happening in the world, or even in their own lives. The act of collecting and curating these items provides a sense of control in a manageable and predictable world, which can be incredibly soothing. In addition, these objects often evoke positive emotions, linking to childhood memories and offering a much-needed emotional reprieve,” said Dr Amir Firouzjaei, a Chinese medicine practitioner at Dubai-based medical centre Wellth.
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In the UAE, the demand for miniatures and collectables is steadily rising both as keepsakes and in creative formats like desserts. Mini-cakes, in particular, have become a popular choice for gifting and celebrations. As the country continues to embrace this miniature (r)evolution, it’s evident that sometimes, the smallest things can make the most significant impact. Despite the high pricing of certain items, people continue to invest in them whether as souvenirs while travelling, as unique birthday cakes, or simply as a hobby.
Passionate community of collectors
Hassan Tamimi, CEO of The Little Things, said the excitement surrounding Labubu has gone beyond the usual collector demographic, drawing in a more varied and diverse audience to retail locations and digital channels. This rising interest has significantly boosted the entire collectables segment and focused efforts to support the passionate community of collectors across the Middle East. “Miniature collectables are often priced quite high, yet people are still willing to buy them. The blend of nostalgia and new fandoms, coupled with the thrill of collecting, continues to fuel the vibrant and evolving collectables scene in the region,” he said.
Dubai-based collector Utkarsh Shivaraj shared his journey into the world of designer toys and miniatures: “As a child, I admired characters in cartoons and movies for their unique designs. That fascination grew into a passion for collecting. What started as buying one item every few months has turned into a regular hobby that sees me decorating my home with visually striking pieces.”
“Collecting designer toys and miniatures brings emotional comfort and helps me reconnect with my inner child. It’s a creative escape, where I imagine a fictional world that makes me feel like the main character, surrounded by my favourite characters even if they aren’t real,” added Shivaraj.
Miniature objects often evoke strong emotional responses due to the Baby Schema Theory, which suggests that features like large eyes and small noses trigger caregiving instincts in humans"
Carolyn Yaffe
Carolyn Yaffe, counsellor and cognitive behaviour therapist at Medcare Camali Clinic in Dubai, provided insights into the psychological appeal of miniatures. She said: “Miniature objects often evoke strong emotional responses due to the Baby Schema Theory, which suggests that features like large eyes and small noses trigger caregiving instincts in humans.
“Characters such as Labubu or Grogu possess these traits, tapping into our innate desire to nurture and protect. Miniatures represent a ‘contained world,’ offering feelings of comfort and safety. Their small size reflects intimacy and manageability, making them less threatening. In bustling urban environments like Dubai, these miniatures can serve as calming, portable sanctuaries, symbolising peace amidst chaos,” she added.
Desire to nurture and protect
Maneet Singh, psychotherapist and mental health counsellor at Keyani Wellness Center, shares the sentiment, noting: “In stressful or uncertain times, people often value emotional comfort over practical utility. Miniatures can evoke memories, reflect identity, and spark joy. When something makes us feel safe or seen, its emotional worth can easily outweigh its price.”
For Sahil Sajan, director at Milano by Danube, the ongoing Labubu trend is particularly intriguing. “It’s captivating to observe how such unique designs resonate with people and evolve. These collectables represent stories, cultures, and personal experiences. Incorporating them into my living spaces adds a layer of personality and nostalgia, making each piece a cherished part of my journey,” he said.
“As a content creator,” said FelyJoy Gonzales, “I’ve seen first-hand how miniature desserts capture attention instantly. They’re not just food, they’re eye candy. These tiny creations are super aesthetic, playful, and unique, which makes them perfect for platforms like Instagram and TikTok. Sometimes, I even find mini items that resemble things from back home, and that connection makes the memory stronger.”
As the collectables landscape continues to evolve, it’s evident that these miniature treasures offer more than just aesthetic appeal, they provide a tangible connection to cherished memories and cultural identities, resonating deeply with collectors across the Middle East and beyond.
That said, have you started on your collection yet?
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