The story of a non-resident Bangladeshi family establishing and running the famed perfume company Al Haramain and its successful subsidiaries
Skincare has been having a moment and this is unlikely to change anytime soon. Awareness and innovation in the skincare world has soared in recent years and the pandemic has accelerated a general shift towards thinking of skincare as wellness. Spending more time at home has taught us to spend less time wearing makeup and more time indulging in our skincare routines as a source of comfort and much-needed self-care.
As we focus more on skincare, our makeup styles are shifting towards Zoom-ready simplicity. Gone are the days of contouring, cut creases and heavy highlighter. Instead, a new wave of light coverage foundations and moisturisers that highlight our pampered complexions, hydrating lipsticks in your-lips-but-better nudes, and the occasional pop of bold colour are here. We're also predicting a comeback (and a major overhaul) for bronzers, which will reappear finely-milled, less orange and more illuminating than the glittering nineties and early noughties versions we had in our high-school makeup bags.
There's nothing like a global pandemic to remind us just how important our physical and mental wellbeing are. As a result, we are becoming increasingly conscious of what our beauty products are made of. More and more, we are going to be looking for products formulated with clean ingredients, and can expect greater scrutiny around what clean really means. We will be reaching for products made with ingredients we can actually pronounce, and that are vegan, cruelty-free and sustainable.
The vacuum of salon treatments and facials has placed the spotlight on at-home devices which have never been more popular. From cleansing brushes to facial massage and light therapy, there is growing tech innovation in the beauty industry which makes these devices investment-worthy. This momentum is unlikely to stop, and with the hygiene of in-store testing being called into question, colour cosmetics retailers may quickly follow suit with AI-powered colour and scent matching technologies.
After months of social distancing and an assortment of DIY hair disasters, we are preparing for a cousin of the post-breakup cut - the post-pandemic cut - to make an appearance. Our overgrown roots and split ends will be making way for easy, low maintenance cuts and colour choices. We're ready to venture out with a fresh, daring new look and less hair to hold us down.
The story of a non-resident Bangladeshi family establishing and running the famed perfume company Al Haramain and its successful subsidiaries
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