5 beauty trends that will dominate 2018

5 beauty trends that will dominate 2018

From customised skincare to minimalism, the new year will be about setting new standards.

Published: Fri 19 Jan 2018, 6:55 PM

Last updated: Tue 30 Jan 2018, 10:58 AM

A fresh new year begins, and with it arrives an array of exciting trends poised to dominate the beauty industry. Skincare brands are gradually shifting their focus to quality products that not just pamper and protect, but also pay attention to their ingredients and exclusivity so that wider audiences can love and appreciate them just as much. With innumerable beauty predictions doing the rounds, MissPalettable has picked the top five beauty trends that will rule in 2018.

A game of subtler skin tones

A minimalistic look that portrays understated glamour, with simpler makeup routines, will be more popular than ever. The ethereal effect belongs to a whole other level of au naturel because of the way it creates a dewy and translucent tone that beautifully brightens the face. The non-cakey trend has its roots in Korea and Japan, and is now gaining popularity in the rest of the world too.

Skincare technology of the future

Lights, lasers and biodegradable micro needles may soon be available at your local pharmacy. While Korean beauty facemasks will continue to remain a favourite, they are going to have to share some shelf space with spa-like gadgets that use coloured LED light therapy to minimise fine lines and wrinkles, lasers that reduce acne breakouts and micro needles that lessen the appearance of under-eye bags.

Beauty is for everyone

Considering the varying shades of skin tones and their sensitivities, finding the right product is hardly an easy task. Brands have begun to understand the need to create bespoke products that are all-encompassing. Expect to see customisable products from top beauty brands, if not new ones, this year and beauty trends and styles that are tailor-made for all skin types.

Clean, environment-friendly and guilt-free products

Fighting pollution and protecting the environment is finally receiving the attention it deserves. Pay attention to cleaner packaging that can be safely disposed or recycled along with cleaner products that are free from harmful ingredients such as parabens, sulphates and silicones. Notable mentions include cruelty-free products and anti-pollution products made using sustainably sourced natural ingredients.

Top-to-toe skincare

Beauty brands will pay extra attention to skincare for use beyond the face and neck. Cleansers, exfoliators, serums and even makeup for the face and body will be the norm. Different climates will also call for increasingly hydrating or mattifying ingredients to suit a combination of skin types.
- MissPalettable

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