Sports’ sponsorship

The hurly-burly of global sponsorships has taken a tumble after a succession of brand damage, caused by “celebrity haemorrhage”— first by Tiger Woods, and then subsequently, Lance Armstrong!



By Ar Modak, By Email

Published: Wed 20 Feb 2013, 8:18 PM

Last updated: Sat 4 Apr 2015, 7:47 AM

South African athlete Oscar Pistorius’ now famous deadly shooting, bringing to a halt, countless endorsement deals, has also brought into sharp focus the continuance of some sponsors to retain their clients, despite protests from lobby groups — particularly in the case of the philandering Tiger Woods, who still enjoys some brand exposure despite his acrimonious split!

In Pistorius’s case, however, the jury has spoken— irrespective of the verdict— and could be a test case for future star athletes not to burnout prematurely, harming their own future, and that of popular global brands!


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